Amatra

Amatra Enterprise

Enterprise

Intelligent systems for health data.

Partner with us to unlock health data intelligence. Our intelligence layer wraps around every signal you already collect, deploys AI inside the systems your personnel already use, and turns data into decisions.

In partnership withGoogle Cloud

The intelligence gap

The human body is the last performance frontier still run from a glorified spreadsheet at 9am.

For twenty years, performance science raced to capture more data — GPS, force plates, biomarkers, video, medical records, wellness. Every year, more sensors, more signal, more data. The data got bigger. The insight didn't.

  1. Pre-2010Coaches make calls from observation and experience. Gut feel is the system.
  2. 2010–2020Wearables, GPS vests, and force plates arrive. Staff start drowning in CSVs.
  3. 2020–2025Data explodes. Dashboards are everywhere. More numbers, same decisions.

Data is no longer the bottleneck. Decisions are.

Stream Sentinel into the systems your team already lives in.

Connect via API

SDKs in Python and TypeScript, plus a plain HTTP endpoint for everything else. Pipe alerts to Slack, notebooks, custom dashboards, internal tools — wherever your practitioners work. Full reference, auth, and webhook setup arrive with onboarding.

from amatra import Amatra

client = Amatra(api_key=os.environ["AMATRA_API_KEY"])

# Subscribe to live alerts
for alert in client.sentinel.stream():
    print(alert.signal, alert.athlete_id, alert.summary)

Wearables API

One API. 200+ wearables. Fully standardized output.

Amatra uses the OpenWearables framework to replace multiple wearable SDKs with a single, normalized API — Apple Health, Garmin, Whoop, Polar, Suunto, and 200+ devices. Self-host for free, or let us deploy and manage it for you.

Solutions

Self-host it for free, or let us deploy, manage, and support it for you.

OpenWearables normalises signals from every major wearable into a single schema — sleep, HRV, strain, recovery, and more. Amatra engineers helped build it and continue to maintain it. Whether you self-host or hand it to us, you’re running the same battle-tested code.

Open source

Free

Clone the repo, follow the setup guide, and run OpenWearables on your own infrastructure. Free forever.

Includes

  • 200+ device adapters
  • Full source code access
  • Normalized schema across all providers
  • Community support via GitHub

Amatra Cloud

$300 / mo

Amatra deploys and manages OpenWearables for you. All the capability, none of the operational overhead.

Includes

  • Everything in Free
  • Managed deployment & hosting
  • Device auth & provisioning
  • Performance hardware integrations
  • Email support

Enterprise

Custom

For teams with bespoke requirements — on-premise deployments, custom adapters, and dedicated engineering support.

Includes

  • Everything in Amatra Cloud
  • Custom SLA
  • Dedicated Amatra engineer
  • Custom IoT hardware and installation
  • On-premise deployment option
  • Priority support

Why partner with Amatra

What you can expect when partnering with us.

Industry-leading time to value

Out-of-the-box connection to your data systems and APIs. When every second counts, we're already live.

Forward-deployed model

We embed alongside your staff and bring battle-tested learnings from across our partner cohort straight into your outcomes.

Built for operators

Used daily by the whole workforce — from executive leadership to performance practitioners, analysts, and coaching staff.

Security & governance

Built on SOC 2-certified services and GDPR-compliant. PII is pseudonymised, encrypted at rest (AES-256) and in transit (TLS).

Fully-managed service

We run the software and infrastructure — any cloud or on-prem — so you can focus on solving performance problems, not pipelines.

Build vs buy vs partner

Closed loops win the Intelligence Age. Amatra compounds every signal into continuous feedback between data, analytics, and decisions — the basis of your organisation's unique IP and competitive advantage.

Buildable in-house

  • Player-level dashboards on top of your in-house data infrastructure.
  • Baseline anomaly detection on individual physiological streams.
  • Wearables ingestion, schedule integration, and WhatsApp comms.

Only Amatra delivers

  • Agentic workflow development that compounds learnings over time.
  • Risk-detection models trained on multi-club ground truth — physiological response data across thousands of athletes outside your squad.
  • APIs built and maintained to serve you what you need, when you need it.
  • Digital-twin ML for personalised athlete management, free of biased external population data.

Client case studies

We build our product backwards — starting from the most critical performance decisions, embedded alongside our customers.

  • Bundesliga teamAmatra's risk-detection agent, Sentinel, flagged a recurring pre-match condition dip in one athlete that staff hadn't spotted. The root cause was physiological (night sweats); the athlete was sent for blood tests and is under further investigation. Weeks later, the same athlete scored a decisive goal in the club's successful relegation fight.
  • EFL teamDaily condition scores are now built into the morning routine. Recovery protocols trigger automatically on individual deviations rather than blanket squad-wide rules.
  • National cricket teamA massive multi-year project had unified their data on Snowflake, but build times and costs kept scaling and the data sat underused. Amatra plugged into the existing architecture as a rapid intelligence layer, bringing the MDR framework, analytical capabilities, and fast triaging workflows to the entire dataset.
  • EFL Women's teamReplaced an app-based wellness solution costing thousands per year with an Amatra-built offering that integrates wearables data. Athletes strongly preferred the new experience and compliance skyrocketed, while the club cut its software spend dramatically.
  • EFL Academy teamAmatra's risk-detection agent, Sentinel, identified significant sleep irregularities in an age-18 athlete breaking into the first team — who turned out to be recovering from chemotherapy, prompting a club-wide review of pastoral care.

Getting started

We deliver value fast — then hand you the keys.

Our model is built on client enablement. We support ongoing delivery, adoption, and ownership — guiding your team towards full autonomy.

01

Early phases

We embed with your staff to deeply understand their needs and workflows, and drive initial use cases and impact.

02

Enablement

We upskill users, guide new use-case prioritisation, and deploy change-management best practice.

03

Client autonomy

Your technical team builds independently and your staff operate the platform on their own. Amatra deploys on the hardest use cases as needed.

Backed by world class investors and operators from

OpenAIGoogle CloudMcKinseyBCGCatapult SportsCroweLeeds AngelsOxford University