Apr 30, 2026Community
Podcast: Ross Burbeary on high performance and the future of AI in sport
Twenty years in professional football. Now Head of Performance and Medicine at Rotherham United. Ross Burbeary on leadership, AI, and why best practice — by definition — becomes average.
Ross Burbeary is Head of Performance and Medicine at Rotherham United, with twenty years across multiple top-division clubs. Away from the pitch, he co-founded Prostate United — a Prostate Cancer UK initiative that has raised over £1m by getting football clubs to run 10k a day every October.
Amatra Co-founder & COO, Nikola Penev, sat down with Ross at the New York Stadium for a conversation about how performance work has changed, where AI fits, and what twenty years has taught him about the human at the centre of it all.